| November 19, 2011
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Want to learn how to BOOST your website’s SEO & earn £££’s?

Within this blog I will help you take your website marketing to the next level, utilising tried and tested methods that have been proven to succeed.

So whether you are compeletely new to websites or are looking to expand your knowledge further this is a great place to start.

Always start with the basic’s – this foundation can then be built upon:

  1. Does the site have an xml sitemap?
  2. Who are our visitors and what are they looking for?
  3. Whats the top landing page?
  4. Whats the top exit page and why?
  5. Where do I currently rank and for what keywords?
  6. Where do my competitors currently rank and why?
  7. Is the URL string relevent to the main search term(s) the page is targeting?
  8. Is there an issue with duplicate content?
  9. Build respectable links – fewer higher quality links are far more important that hundreds or thousands of poor, spammy links.

 

Category: Internet Marketing and SEO | Tags: ,
| November 19, 2011
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North Yorkshire Web Design

Are you looking for a Web Design company in North Yorkshire?

There are thousands of web developers out there waiting for your business, but at www.somethingdigital.co.uk the service you receive will be second to none.

I have worked with a number of website design agencies in my time, but one of the biggest problems you face is that they are extremely keen to pitch for and to win new work, but once you are a steady client – you often get pushed to the back of the queue. With Something Digital, that’s simply not the case. If you are looking for a highly skilled, dedicated bespoke web designer based near North Yorkshire then you really should check out their work.

‘Something Digital’ have worked with a broad range of clients – from small businesses with small budgets needing a bespoke CMS managed websites – to the larger e commerce brands that equally need a bespoke solution to meet the commercial needs of their business.

Visit somethingdigital.co.uk to check out their portfolio and to get your free quote!

Category: Custom / Bespoke Website Design | Tags: ,
| November 19, 2011
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Assuring your visitors that your website is SAFE and can be TRUSTED to increase conversions!

 

  • Get a decent SSL certificate – e.g. VeriSign EV or Thawte EV if you can budget for it.
  • Reviews – as tempting as it may be, don’t filter your reviews. Even if you get a 1 star – let it go live. Most users will realise and judge that the person is probably an idiot for themselves – some will even defend you.
  • Sign up to ISIS (Internet Shopping Is Safe) at imrg.org
  • If you are PCI-DSS approved say this on your security page
  • Never EVER have security warning errors on your site e.g. “this page contains insecure content” – even though I know this isnt always an issue I will not  checkout on a site like that because they are clearly incompetent.
Category: Maximising Conversions | Tags: